During the wishes of the president, Valérie Damaseau, on January 30 at the Loterie Farm, the Tourist Office unveiled the actions planned for the year 2023 with a highlighting of the return of events to the territory.
"After a year 2022 placed under the sign of gastronomy as a lever for tourism development, the Tourist Office (OT) will continue for this 2023 vintage its strategy of territorial influence which will be based around the promotion of unifying events". After these words, Valérie Damaseau confided that she wanted to build an event policy by creating an alliance between culture and tourism and then concentrating in the same place the interconnected actors around the same project. The challenge for the Tourist Office is to make Saint-Martin the reference island in terms of multi-segment festivities and a destination brand. To do this, eight flagship Saint-Martin events now have the support of the Tourist Office for 2023: Les Mardis de Grand-Case, the Carnival of Saint-Martin, the 43rd Heineken Regatta, the SXM Festival, Lov3Days, the Oualichi Festival, the Running Night and the Christmas Lighting Competition. Not forgetting the 3rd edition of the Gastronomy Festival, organized by the OT next November. On the tourism side, the French part currently offers 1500 hotel rooms. The 2023 forecasts according to Valérie Damaseau: “Politically, we have set ourselves the objective of reaching 3500 rooms. We are going to prioritize the rehabilitation of brownfields by facilitating dialogue between owners, investors, State and Community services, and setting up a tax incentive scheme. We are stepping up our efforts by encouraging local investors with the establishment of a territorial aid mechanism targeted at sustainable investments and the upgrading of our product, which is complementary to the ERDF aid that already exists”. The 151 restaurants and 47 activities join the tempting catalog of Saint-Martin which will be promoted through several actions (Tune In) and promotional campaigns in partnership with international media. Collaborations with magazines (Saveurs, Exotismes), promotional video in cinemas in Paris, Lyon, Bordeaux and Marseille, radio campaigns (USA, France, Belgium), displays on buses, trams and in the metro (France, Germany, Netherlands), pop-up store in Guadeloupe and Martinique, the Tourist Office will not be idle in 2023. The launch of the professional part of the academy.st-martin.org site is also on the program for professionals in the travel to learn everything about Saint-Martin, with a view to better selling the destination. Another launch to remember is the 1st Saint-Martin Restaurant Guide in March 2023, which will be called “The Friendly Cuisine” and will be distributed in hotels. _VX
Info: https://www.st-martin.org
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