As part of its “Tourism Awareness” program, the Saint-Martin Tourist Office is launching a new communication campaign around the tourism professions from April 12, 2021 for 10 weeks. The desire is to show that any profession is directly or indirectly linked to tourism in Saint-Martin.
The promotion of our destination is only possible with the involvement of all. This is the message that the Saint-Martin Tourist Office wants to convey with the “Tourism Awareness” program, launched in January, to communicate with the population so that they feel fully integrated in the tourism industry. The desire is also to allow the population to create a strong feeling of belonging to their island, the Friendly Island, through the slogan "I am, you are, WE ARE Friendly Saint-Martin!" "
Today, the Tourist Office wishes to show through a new visual communication campaign that any profession exercised in Saint-Martin is directly or indirectly linked to the tourist industry.
To highlight the real actors in the shadows, 10 professions will be honored through 10 videos published each week on the social networks of the Tourist Office from April 12 to June 25, 2021 (Instagram page @otsaintmartinlocal and Facebook page @OT Saint-Martin - Vie Locale).
Note that this campaign is carried out in partnership with the CCISM of Saint-Martin and the European Regional Development Fund (ERDF).
Tourism is everyone's business!
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