Sint Maarten Nectar, brand of natural cosmetics produced in Sint Maarten, was born in 2010 in the Dutch part. Since the opening of its first boutique in Colebay in 2011, the business has grown well. In February 2017, Nalia Muriel, the founder, opened a second boutique on the cruise port at Pointe Blanche. She also just launched a spa and hair salon at the Oyster Bay Beach Resort in June 2018.
Uncommon fact, Sint Maarten Nectar has decided to deploy in part French. "The follow-up of our patented in pharmacies was very high but customers did not know all of our line. We tried to get them to Colebay with marketing campaigns, but without success. So I said, "here we go" explains Nalia Muriel who therefore opened another shop in April 2017, this time in Marigot, rue du Général de Gaulle. To do this, she had to set up a second company, on the French side and also considers that in terms of charges, it ultimately amounts to the same thing to have an activity on one or the other side of the island. . By dispersing in this way, it manages to touch different clienteles : in Colebay and Marigot, 90 and 99% of producers, and 100% and 85% of tourists at the harbor and at Oyster Bay.
Although Irma completely "cyclone" the new Marigot premises, nalia was not let down. “On the one hand, I had a feeling of unfinished business as we were still in the implementation phase and we already had good Returns. But also, I told myself that we had to restore things as they were and go forward " So in March 2018 she reopens the shop, this time on the royal marina.
Today, it employs eleven people in the Dutch part and two in the French part.
(Source: www.soualigapost.com)
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