Never change a winning team. The St. Maarten Hospitality and Trade Association (SHTA) and the Sint Maarten Tourist Board have reaped good results with the latest marketing campaign with Expedia to promote the destination. The two organizations have decided to repeat this experience with the reservations site team. The latter also recently presented the detailed results of this campaign to the participants at the association's headquarters. During this meeting, Expedia stressed that despite the Zika virus in the region, Sint Maarten has managed to do well thanks to this partnership. This investment led to a 30% increase in overnight stays in hotels.
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