Miss France in Saint-Martin for her integration trip!


Organized by the Office of Tourism, Diane Leyre's stay was took place from April 25 to 29 under the Friendly sun Iland !

 Turquoise waters, azure skies, a sublime villa, dream beaches… Saint-Martin was in the spotlight during the traditional integration journey of the beautiful 24-year-old Parisian, crowned Miss France 2022 last December. As part of the promotion of the territory, it was an ideal opportunity for the Tourist Office which had taken care of the organization of this stay offering superb visibility on the European market.


Great media coverage

For this journey of integration in the sweetness of the tropics, Diane Leyre was accompanied by the general manager of the Miss France company, Sylvie Tellier (Miss France 2002), as well as four other beauty queens: Amandine Petit (Miss France 2021) , Clémence Botino (Miss France 2020), Vaimalama Chaves (Miss France 2019), Cindy Fabre (Miss France 2005). Always quick to share their experiences with their fans, the beautiful influencers gave our island a wonderful showcase thanks to the content shared on their Instagram accounts.

The presence of the media during this stay made it possible to offer excellent coverage in Saint-Martin since the journalists of 50'inside (TF1) and TV Magazine came to produce an exclusive report. The cover of TV Magazine is to be published on May 20 and 50'inside broadcast its report on May 14 to 1,59 million viewers, or 14% market share in prime-time access!


An idyllic program

The Miss France integration journey is each year the occasion for a friendly hazing punctuated by many pledges and small challenges, officially bringing the new elected official into the big family of Miss France. The Tourist Office had therefore refined the reception of this stay, embellished with unique experiences offering beauty queens the best of Saint-Martin. In a very warm atmosphere, the Misses chained the activities and widely relayed their enthusiasm on social networks.

They started their trip with a boat day on Captain Sup's catamaran and lunch on Pinel Island, at Karibuni. In the evening, the young women were welcomed by representatives of the Collectivité of Saint-Martin and the Tourist Office during a dinner at the table des Galets, in Orient Bay. The next day, Diane Leyre and her friends enjoyed a lazy day at Coco Beach and some thrills with Bikini Watersports. On the third day, the lush setting of the Loterie Farm welcomed the Misses for a heavenly getaway and a photo shoot. The beautiful tribe ended their stay immersed in the local culture with a steel pan lesson orchestrated by The Gunsliggers Steel Band, before a lunch facing the bay of Grand Case, in the cozy atmosphere of the Rainbow Café.

Saint-Martin companies were able to promote their products and know-how by offering numerous gifts: t-shirts, caps and accessories signed Love Shop SXM, beauty and care products made in Saint-Martin by A&A Scents n More, as well as jewelry provided by the shop Here is for a photo shoot. The Tourist Office also thanks all the partners mobilized for the stay of the Misses: Heritage Kitchen, Air Caraïbes, Chef Franck Mear, Sotheby's, Property Ink, Villa La Perla Estate, SXM Vacances. An unparalleled welcome for Misses, whose smiling faces of happiness have made our territory shine!



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Tourist Office: https://www.faxinfo.fr/

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