In order to promote the Saint-Martin destination, the Tourist Office, Atout France and Voyage Privé have joined forces for a metro, tram and bus poster campaign in Paris from November 1 to 7, 2022.
While temperatures are gradually dropping in the capital, the Saint-Martin Tourist Office and Atout France have initiated a poster campaign with Voyage Privé to inspire Parisians with sunshine.
This large-scale operation is part of a communication plan orchestrated by the Indigo Unlimited agency, which represents the island in Paris, aimed at promoting the Saint-Martin destination with the aim of raising awareness and conversion.
In total, the Friendly Island will be present on 1175 large format mixed faces at the back of the capital's buses, 475 Flash format faces in the metro and tram, supplemented by a system on the platforms of 120 12 m² faces. This display power will generate approximately 125 million contacts on a Parisian target, CSP+, aged between 25 and 49 years old.
By associating Atout France and Saint-Martin with Voyage Privé, the leader in high-end online travel sales in Europe, the Friendly Island offers itself impactful visibility throughout the capital. Voyage Privé also aims to boost Saint-Martin's sales through an impactful online device targeted at an ultra-qualified audience, both external (acquisition) and internal (homepage, newsletter, social networks).
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