Anguilla, Antigua, Aruba, Curaçao, Saint-Barth, Statia, Saba and even Trinidad: the islands of the West Indian arc form a tourist market in their own right, requiring the mobilization of the Tourist Office to sell our destination.
Attention has recently focused on Antigua and Trinidad. Antigua with Winair, and Trinidad with Caribbean Airlines, benefit from regular air services to Saint-Martin / Sint Maarten. In addition, Princess Juliana Airport is recording a clear increase in arrivals from these islands between the first two months of 2022 and 2023: with more than 200% for Antigua and 130% for Trinidad, these extremely dynamic markets deserve to be include in the strategy of promotional operations carried out by the Tourist Office. The team in charge of the regional market was therefore very interested in these emitting territories. The seduction operation recently focused on Antiguan and Trinidadian travel agencies, met during two trips made by the Tourist Office department in charge of the regional market.
From November 27 to 29, Grégoire Dumel, regional market manager, and Narissa Page, promotions manager, went to Antigua to approach four travel agencies: Going Places Travel, World Star Travel, Wings Travel Adventure and Carib World Travel. From December 5 to 9, Grégoire Dumel and Néilleda Desir, regional market promotion manager, went to Trinidad to contact 7 local travel agencies: A's Travel Service, Haygem Tours, Zion Travels, Liberty Vacations, Horizon Travel Service, Amrals Travel Service and Krystal Tours Vacations / Unlimited Travel & Tours. The Tourist Office delegation also contacted the Winair and Caribbean Airlines companies to consider a future collaboration to market the Saint-Martin destination. During these trips, employees of the Tourist Office were also able to meet their counterparts from the Antigua and Barbuda Tourism Authority and the Trinidad and Tobago Tourism Authority, in order to consider avenues for collaboration.
Shopping, partying and gastronomy
This regional clientele is mainly motivated by shopping to go to Saint-Martin. In order to extend its promotion to these English-speaking islands, the Tourist Office sold Friendly Island as the event and gastronomic destination par excellence, highlighting the many festive and culinary assets of the island. The day activities offered in the French part such as water and extreme sports, hiking sites, or even themed workshops were also widely promoted. Next year, the travel agencies met as part of this promotional action will be offered an “éductour”, a familiarization trip allowing travel professionals to deepen their knowledge of the region to better advise their customers on the tourist product. Saint-Martin.
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