Tourism: 2022, gastronomic year for the Saint-Martin destination!


Yesterday Tuesday 1er February, the Tourist Office unveiled the 2022 edition of the official video broadcast as part of its promotional campaigns. This year, Saint-Martin affirms its richness and uniqueness thanks to its exceptional gastronomic culture.

After betting on the theme of romance in 2021, the Tourist Office has designed its new video on the theme of gastronomy. Intended to promote Saint-Martin throughout the world, the film makes this year pays tribute to the culinary richness of the tourist destination and positions the island as a gastronomic paradise where it is good to indulge the pleasures of the taste buds in dream settings. A theme chosen in the continuity of the media coverage and the success of the Gastronomy Festival, organized last November. The 2'37 promotional film presents Saint-Martin as a gastronomic destination able to combine authenticity and refinement, by integrating the main assets of the tourist offer which are its superb beaches with turquoise waters, its fauna and flora, its nautical activities , its romantic sunsets… A superb showcase for restaurateurs and food professionals, in particular the winners of the 2021 Gastronomy Festival illustrating certain sequences of the video. A promotional tool that particularly promotes local products and know-how.

A strong identity

To promote this gourmet island with mixed cuisine and numerous taste experiences, the Tourist Office entrusted the production of its pillar video to videographer Théo Demanez, who confirmed his talent by winning the GoPro Million Dollar Challenge three times. This 100% local production is enhanced by an original soundtrack created especially. The steel pan, chosen for its Caribbean cultural roots, accompanies the visual experience. It is superimposed on three sound atmospheres borrowing from zouk, reggaeton and electro, an illustration of this multicultural territory unique in the world.

Maximum visibility

All platforms combined, the 2021 video "Can't Help Falling in Love with Saint Martin" had capitalized more than 60.000 views. The gastronomic added value of the destination, a key asset for winning over new visitors, will therefore also offer itself a formidable showcase on the international market. The Tourist Office is also planning the deployment of a commercial campaign on the same theme in order to continue to position Saint-Martin as THE gastronomic capital of the Caribbean, and is already preparing the 2022 edition of the Gastronomy Festival. . Find the video today on the Facebook page of the Tourist Office.

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