From May 21 to 23, 2019, the fifteenth edition of the SMART fair, which is the largest platform for travel and tourism, aimed at professionals, in the northeast of the Caribbean, will be held at the Sonesta Maho Beach Hotel and Spa.
The French Tourist Office, the Tourist Office Dutch, hotel and trade associations on both sides of the island (AHSM and SHTA) join forces to organize the most dynamic professional event in the Caribbean. For three days, hotel groups, wholesalers, tour operators, event planners, travel writers, from the United States, Canada, Europe, Latin America and the Caribbean, meet get inspired and negotiate through festivities, master classes, workshops, conferences and business meeting.
This fair is an opportunity for all local and regional tourism players, who can establish commercial relationships with European, American and Caribbean operators, who know how to sell destinations. The SMART fair is intended to extend Caribbean destinations in the northeast to the rest of the world and ensure the presence of Saint Martin on the world tourist scene, as a dynamic, sustainable and innovative destination.
Indeed, the focus this year is on innovation, which will be at the heart of the commercial strategies and tourism products offered. Saint Martin has a lot to offer for an ever more demanding clientele. The improvement in infrastructure, due to the reconstruction, should enable it to gain competitive advantages, which will ultimately enable it to attract new customers and re-enchant the regular customers' experience.
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