The largest tourism marketing event in the Caribbean took place in Jamaica, in Montego Bay, from January 29 to 31. The island of Saint-Martin was present, represented jointly by the French Tourist Office and the Dutch Tourist Office. The two hotel associations, AHSM and SHTA also made the trip, as well as La Playa, Le Grand Case Beach Club, Princess Heights and Sonesta.
This meeting is essential for all professionals in the tourism sector. In one place, tourism service providers have the opportunity to meet buyers from around the world who sell trips to the Caribbean. It is the place where hotels and destinations negotiate the sale of their tourism products with wholesale buyers, who are travel agencies, tour operators, organizers of meetings, conventions, etc.
This show is an extraordinary showcase for Saint-Martin which increases its visibility and allows its operators to put themselves forward, to establish new contacts in order to target new markets. As such, a group of Chinese and Indian tour operators came to the show for the first time. This clientele travels a lot and has a lot of affinities with the United States. She might be interested in our destination.
On the occasion of the Caribbean Travel Market Place, the Saint-Martin Tourist Office sponsored a lunch for the 1500 participants, thus allowing the destination to be in the spotlight and at the center of a tailor-made marketing event , created to optimize its notoriety and enhance its image.
This fair also gives the possibility of strengthening relationships with its current customers and guaranteeing loyalty. During the Caribbean Travel Market Place, around XNUMX meetings were held between Saint Martin and North American, South American and European tour operators, such as Expedia, Bookit.com, Apple Leisure, Hotel Beds.
The Caribbean Travel Market Place also enabled the President of the Tourist Office, Valérie Damaseau, to hold a press conference in front of the specialized press, in order to present the tourist offer. Ella was able to meet with her Caribbean counterparts during meetings concerning the reorganization of the CTO (Caribbean Tourism Organization). There is a real desire in the Caribbean region to breathe new life into this organization, which is none other than the Caribbean tourism development agency and whose mission is to work for the economic and social benefit of the area. The new presidency held by Saint Lucia should allow us to take a new turn.
6,057 total views
No comments