The Expedia campaign, led by the St. Maarten Hospitality and Trade Association (SHTA) and the Tourism Bureau, is a success. This investment has enabled a 30% increase in overnight stays in hotels. This strategic partnership between the two organizations and the reservations site is in agreement with the new Minister of Tourism, specifies the association. “Sites like Expedia use user-generated content. Even though this experience is very successful, social media marketing is a business that works when done consistently, ”says SHTA. This campaign will end in February, and the association has already examined other avenues to attract visitors. _EH
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