SHTA: the importance of digital marketing 


The annual general meeting of the St. Maarten Hospitality and Trade Association (SHTA) was recently held at the Sonesta Great Bay Beach Resort. Speaker Isabel Mosk - internationally renowned expert on the use of social media and digital marketing - spoke at the event. She explained the importance of storytelling in destination marketing through, among other things, a blog. “The opportunities in digital marketing are a big investment, increasing every year”, and this method is “generally less expensive than traditional means of marketing”. Note that the magazine “Visit St. Maarten - St. Martin 2017” is available in digital version on the association's website. _EH

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