The video is intended to introduce the destination by highlighting the multicultural aspect of the island and local talents.
The St. Maarten Tourism Bureau and the Saint-Martin Tourist Office jointly unveiled a new promotional video intended to inspire and attract future visitors. This lively and dynamic clip captures the beauty and diversity of the island, highlighting its people, activities, places and especially local culture. An original creation that pays tribute to local talents and thus underlines the unique character of the island. Production and editing was done by videographer Joshua Bowers (Aicon Media) while the music is by artist King James, both from the island.
Clara Reyes, from the Department of Culture, also played a decisive role in the development of this production for which she lends her voice and appears accompanied by her dancers, dressed in colorful outfits.
This brand new spot was officially launched on the Facebook and Instagram pages of the Saint Martin and Sint Maarten tourist offices, @ Saint-Martin-French Side and @VacationStMaarten respectively, thus benefiting from both local and global distribution. .
Attract new travelers ...
“Continuing to inspire and grab the attention of future visitors is essential because the destination must remain visible. This energetic new video is a great way to raise awareness and grab attention on social media.
We hope to convince future travelers to choose our destination and make it their favorite vacation spot. »Declares Aïda Weimun, director of the Saint-Martin Tourist Office.
“Publishing visually appealing destination content is essential and video has proven to be one of the most effective digital marketing tools because it tends to be shared easily. This is one of the many initiatives that we plan to deploy in order to increase our presence in the market. We encourage you all to watch and share it in order to increase its reach on social networks together. "Said May-Ling Chun, director of the St. Maarten Tourism Bureau
The tourism industry has been hit hard by the COVID-19 pandemic. Most travel plans have been postponed until next year, with tour operators, hotels and airlines offering flexible cancellation options. The tourist offices of the two parts of the island will continue to unite their efforts in order to make dream those who cannot travel in the current context while inviting the free travelers to do so to visit us now. Finally, they recall that they jointly ensure that the necessary protocols and guidelines are communicated and respected in order to mitigate the spread of COVID-19.
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