In the middle of autumn, when the cold begins to settle permanently in the capital, a magnificent view overlooking the Bay of Marigot emerges from the gray. In partnership with JC Decaux and the Open Tour tourist buses, Saint-Martin is displayed on a large scale, crisscrossing the “City of Light”, from the Champs Elysées to the Eiffel Tower via the Arc de Triomphe!
Thanks to this lively and colorful visual, traveling through Paris throughout the day, our destination will benefit from excellent visibility from October 17 to November 1.
With this “Smile At Life” campaign, the Tourist Office carries a positive and energetic image of our island, which proudly displays the beauty of its landscapes: how to resist the urge to come or come back on The Friendly Island?
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C a positive image for our saint
How much money spent on a campaign in a period where there is no tourism anyway? More wasted money. It would have been urgent to wait for a better time for this campaign because by then, the “tourists” will have moved on ...
Bjr, criticism is easy and the temptation is strong in this crisis, however no action will ever have immediate repercussions, so the period can raise questions, what is certain is that this campaign is aimed at best the bass season see season 21/22, but it's never too late to do well!
If we aim for the 21/22 season, we will therefore have to start the campaign again on time because it will have been largely forgotten, so pay back. I still believe that the time was wrong to promote the island to attract customers who in any case cannot, or will not want to travel in these uncertain times. And those for an indefinite period and most certainly longer than we think.